In the field of brand marketing, creativity is emphasized in order to bring out new ideas, new products are created through optimal team work and innovative ideas, and innovative marketing is utilized to strengthen customer value. SK Telecom respects and reward creative and challenge-taking individuals.
The Brand Marketing Division develops new and improves on conventional products and services to enable customers to get the most out the wireless internet that now plays so big a part in our lives. The division also operates various programs and uses advanced marketing techniques to maximize customer satisfaction.
From a narrow perspective, this division plans new products offering greater practicality and convenience, and enhances existing products in line with customer needs. From a wider perspective, the division pioneers new business frontiers and new sources of growth that will boost overall sales of SK Telecom. In addition, the division it utilizes mid-/long-term data business strategies, rather than merely fashionable or trendy products, to create advanced services domains that innovate customer lifestyle patterns and values.
The Brand Marketing Division is where the needs of customers are fulfilled, and where customers are led and introduced to a variety of services that will result in constant growth of SK Telecom sales.
The Brand Marketing Division requires a “Creativity & Frontier” spirit. The achievements made in the field of information and communication technology are the results of elaborate efforts and enthusiasm of countless individuals who possess such a spirit. It is thanks to them that Korea is world-famous in the mobile services field.
Now, the activities of the Brand Marketing Division will result in major advances for SK Telecom, bringing change throughout Korea’s information and communication industry and further fortifying Korea and SK Telecom’s position at the top of the global telecom market.
- Main Activities
- A. Data Business, Brand and Marketing Strategies
- Strategy & planning for wireless internet business
- Next-generation wireless internet business strategy
- Marketing strategy (Segment price strategy, price plans, demand forecast, 4P strategy)
- Product branding and marketing communication strategy
- Advertising strategy, production management, and media control
- UI (User Interface) planning and strategy making
- B. New Business Development
- Establishment of new business domains and business strategy
- Enhancement of conventional service and planning for conversion products
- C. Planning and Operation of Wireless Internet Service
- Planning for new wireless internet service
- LBS (Location-Based Service) product planning and operation (new service planning)
- Messaging service (SMS/MMS/NATE On/Instant Messenger) planning and operation (new service planning)
- Mobile community service (mobile cyworld/meeting/chatting) planning and operation (new service planning)
- Mobile web search service planning and operation (new service planning)
- Standby motion (picture friend) planning and operation (new service planning)
- Mobile Commerce service (shopping/bidding/betting/lottery) planning and operation (new service planning)
- Mobile music service (Mel-on/My Bell) planning and operation (new service planning)
- Mobile game service planning (new service planning)
- Motion picture service (Movie/Broadcast/Media) planning and operation (new service planning)
- CI service (1mm) planning and operation (new service planning)
- Establishment of solution business strategy
- Solution product planning and operation
- - Planning and operation of telematics products
- - m-Finance products (MONETA, M-Bank, Stock) planning and management
- - BcN model business, WLAN business promotion
- - U-city business promotion