In today’s dynamic market environment, supply products & services via passive or conventional methods is not an effective way to compete. Therefore, the field of public relations has come to play an increasingly vital role in the success of a company. PR not only enables companies to introduce its goods and services, but also promotes a positive corporate image and reputation by allowing firms to communicate with the customers. Using a variety of approaches, PR helps form a positive relationship with consumers, informing them of services and activities, and thereby assist management in carrying out its tasks.

pr

Implementation of SK Telecom’s short- and long-term PR strategies.)

• Establish PR strategies through analysis of surveys and PR environment
• Establish mid- and long-term infrastructure and develop programs for inducing positive public opinion
• Carry out PR activities in the media
• Devise strategy for specific issues relating to the Company

Cyber PR

Establishment SK Telecom’s cyber PR strategy, and promotion of positive public opinion through the internet

• Establish corporate image enhancement strategy via the internet
• Create & manage Company CEO homepage and company-wide internet domain

Advertising & Exhibitions

Planning and execution of corporate PR advertisements, and management domestic & international exhibitions

• Planning & production of SK Telecom’s corporate PR advertisements
• Planning & management of domestic & int’l IT-related conventions
• Planning & management of ad execution for maximum effectiveness
• Management of SK Telecom’s CI/BI and New Brand VI
• Planning of events promoting positive corporate image

Internal Communication

Management, planning, production, broadcast, and distribution of in-house PR

• Planning, production and broadcast of internal corporate programs, and operating broadcasting facilities
• Planning content, production, and distribution of in-house newsletter
• Planning, operation & display management of SK Telecom’s PR Center
• Planning, production & management of Company PR movie and other PR-related materials

Contribution to Society

Executing various PR programs highlighting SK Telecom’s good corporate citizenship, social contributions and volunteer activities

• Establishment & execution of mid- & long-term PR strategy for social contribution
• Development of programs to spread the practice of volunteering
• Development & enhancement of employee volunteer programs
• Creation of communication strategy for internal/external corporate PR on social contribution activities