Under the slogan of “Maximizing happiness for members of society,” SK Telecom has devised a systematic social contribution program covering social welfare, culture, and the environment based on active volunteerism. By weaving in processes and systems supporting fair play, including ethics management and a compliance program, into our corporate fabric, we will continue to generate greater value for our diverse stakeholders.

SK Telecom’s belief in ‘Maximizing happiness’ reflects its corporate philosophy of maximizing the happiness of its diverse stakeholders. Based on this philosophy, we are committed to playing a hands-on role and continually participating in solving social problems through volunteerism, rather than making one-time donations or sponsorships. Our system enables our entire company to take part in social contribution activities. Additionally, we practice ethics management to firmly establish a process and system that enable fair play. We have also introduced and are actively enforcing a compliance program.

Our vision is to become a company that constantly moves forward through sustained growth and stability; that creates value for its customers, employees, and shareholders; and that plays a key role in the development of society and the economy. Our ultimate goal is to bring greater happiness to all. Our people-centered management philosophy is based on our priority of maximizing the happiness of the greater part of society, to which we also belong.

Companies are aligning their social contribution activities with the fast-changing perception of corporate social responsibility. Around the world, we are seeing a shift in the focus of such activities from ‘charity’ to ‘participation.’ The business world is doing more than just taking part in volunteer work; it is aiming to make a difference by addressing the root cause of social problems. We are guided in our social contribution activities by our goal of bringing greater happiness to all members of society. Going further than merely returning our company profits to society or engaging in one-time charity events, the aim of our social contribution program is “To invest in society’ so as to find fundamental solutions to social problems. Our efforts in ethics management and fair competition also underline our desire to be a trusted member of society.