SK Telecom Monthly Factsheet (August) 
Mar 2007 Apr 2007 May 2007 Jun 2007 July 2007
Total Market Subs ('000) 41,101 41,409 41,783 42,320 42,379
Market Penetration(%) 85.0% 85.6% 86.4% 87.5% 87.6%
SKT Subs ('000) 20,733 20,893 21,079 21,358 21,387
Monthly Churn Rate 3.2% 2.8% 2.9% 2.3% 2.8%
Market Share
-SK Telecom 50.4% 50.5% 50.4% 50.5% 50.5%
-KTF 32.0% 32.0% 32.0% 31.9% 31.9%
-LGT 17.5% 17.5% 17.6% 17.6% 17.6%
Total ARPU 46,260 44,838 46,186 44,308
Outgoing 208 204 211 - -
Wireless Internet(WI) Sales (mn won) 11,880 11,155 11,411 10,977
-NATE 6,134 5,667 5,654 5,415
-Phone mail 5,316 5,095 5,415 5,132
-Others 431 393 341 430