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Press Release
Overseas intern programs available with University of Washington and University of Pennsylvania
Backpacking trips to Europe supported by operation of 6,580 guest houses in major European cities
Online/offline communities managed and supported for movie lovers, community service volunteers and professionals
Brand slogan changed to "Made in 20."
SK Telecom, which has led the branding of domestic mobile phone services, has announced a rebirth of its TTL service, now with distinctive feature upgrades. The brand slogan has been changed from "011 for the 20’s" to "Made in 20" to cultivate a youth brand that goes beyond the 011 cellular phone service. The advertising theme is also being changed from a mystical appeal to a format that better manifests the sensibilities and culture of creative young people. The new approach is expected to strengthen TTL as a leading brand for youth.
The greatest feature of this brand transformation is the new premium services available exclusively for TTL subscribers. These services include overseas programs and the organization of and support for clubs both on and off line.
Five-week internship programs have been arranged with the University of Washington and University of Pennsylvania. Up to 200 TTL subscribers (aged 18 or older) can take part in the combined sessions, which are held every July and December.
These internships include a number of valuable opportunities for participants. They can study and practice English, learn etiquette required for international business, take part in community service activities with local organizations, attend leadership workshops and visit world leading corporations such as AT&T and Boeing. Eligibility will be limited to top performing university students, and programs participants who later apply for work at SK Telecom will be given extra consideration because of their experience.
Another premium is the TTL Global Guest House, which provides lodging for university students who are backpacking through Europe during semester breaks. This program strengthens TTL as a global brand and a membership service. A total of 6,580 rooms will be available in London, Paris, Rome and Frankfurt for 49 days during the peak of the European backpacking season?from July 2 to August 19. As many as 13,160 TTL subscribers are expected to take advantage of this opportunity each year.
SK Telecom’s youth membership clubs ("communities") are expanding rapidly. To satiate the growing interest and help these people grow up into productive members of society, the company is organizing and supporting three TTL Clubs that are available both online and offline.
These organizations are the Green Club (volunteer service to protect the environment), Cinema Club (programs and information related to popular movies) and Expert Club (for young people who wish to become professionals in a tight job market).
The upgraded TTL Website (www.ttl.co.kr) is also used to form online communities that serve as a foundation for the offline activities. Periodic events and links with related organizations are planned to develop these communities and make them more effective.
The Expert Club is divided into the three main themes of advertising, broadcasting and fashion. These themes are each subdivided into 3~4 sections, which are operated by over 30 professionals who offer expert advice to members. Expert Meeting 2001 is also being planned as a biannual event in Korea’s four largest cities. Participants will listen to presentations by industry professionals and engage in practical learning activities.
To kick off the "rebirth" of TTL, SK Telecom will host an outdoor event and street performance known as "TTL Funny2 Night" in five major Korean cities on the evening of Valentine’s Day (February 14). The events will target districts where young people frequent, and a drawing will be held, with eight lucky winners given the chance to stay at the Global Guest Houses in Europe. Meanwhile, students who aspire to be professional producers can enter their 6mm/8mm productions in the 1st Annual TTL Internet Movie Festival. Other online and offline activities are also planned as part of the promotion campaign.
The greatest feature of this brand transformation is the new premium services available exclusively for TTL subscribers. These services include overseas programs and the organization of and support for clubs both on and off line.
Five-week internship programs have been arranged with the University of Washington and University of Pennsylvania. Up to 200 TTL subscribers (aged 18 or older) can take part in the combined sessions, which are held every July and December.
These internships include a number of valuable opportunities for participants. They can study and practice English, learn etiquette required for international business, take part in community service activities with local organizations, attend leadership workshops and visit world leading corporations such as AT&T and Boeing. Eligibility will be limited to top performing university students, and programs participants who later apply for work at SK Telecom will be given extra consideration because of their experience.
Another premium is the TTL Global Guest House, which provides lodging for university students who are backpacking through Europe during semester breaks. This program strengthens TTL as a global brand and a membership service. A total of 6,580 rooms will be available in London, Paris, Rome and Frankfurt for 49 days during the peak of the European backpacking season?from July 2 to August 19. As many as 13,160 TTL subscribers are expected to take advantage of this opportunity each year.
SK Telecom’s youth membership clubs ("communities") are expanding rapidly. To satiate the growing interest and help these people grow up into productive members of society, the company is organizing and supporting three TTL Clubs that are available both online and offline.
These organizations are the Green Club (volunteer service to protect the environment), Cinema Club (programs and information related to popular movies) and Expert Club (for young people who wish to become professionals in a tight job market).
The upgraded TTL Website (www.ttl.co.kr) is also used to form online communities that serve as a foundation for the offline activities. Periodic events and links with related organizations are planned to develop these communities and make them more effective.
The Expert Club is divided into the three main themes of advertising, broadcasting and fashion. These themes are each subdivided into 3~4 sections, which are operated by over 30 professionals who offer expert advice to members. Expert Meeting 2001 is also being planned as a biannual event in Korea’s four largest cities. Participants will listen to presentations by industry professionals and engage in practical learning activities.
To kick off the "rebirth" of TTL, SK Telecom will host an outdoor event and street performance known as "TTL Funny2 Night" in five major Korean cities on the evening of Valentine’s Day (February 14). The events will target districts where young people frequent, and a drawing will be held, with eight lucky winners given the chance to stay at the Global Guest Houses in Europe. Meanwhile, students who aspire to be professional producers can enter their 6mm/8mm productions in the 1st Annual TTL Internet Movie Festival. Other online and offline activities are also planned as part of the promotion campaign.