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SK Telecom Completes the Development of Next Generation Streaming Video Compression Technology.
2002.05.08 PrintThe compression rate has improved by 40%~50% compared to the existing MPEG-4 system.
This will contribute to boosting the use of multimedia
services by lowering service use fee by 40%
On May 8th, 2002, SK Telecom (www.sktelecom.com) announced the development of a next generation world standard streaming video compression technology in cooperation with a domestic venture company.
SK Telecom completed the development of this H.26L technology together with McubeWorks (www.mcubeworks.com) that specializes in wireless multimedia solutions. The company will provide a commercial service starting in June of this year, after offering its pilot service through PDA for one month. The development of this technology has been conducted since March of 2001 by the two companies.
The H.26L is a next generation streaming video compression technology whose standardization has been under way by the ITU-T. The compression rate of this technology is improved 40%~50% over the existing MPEG-4 system. As a result, if SK Telecom provides a multimedia streaming video service based
on this technology, the company can lower the existing service use fees by 40%~50% due to the great improvement in compression rate.
For instance, if the customers watch a 190Mbyt music video that takes 5 minutes, the service provider charges them about 3,840 Korean won due to the fact the video is compressed to 1.5Mbyte based on existing compression system. However, the video is compressed up to 0.8Mbyte by using H.26L technology, so the user pays only 2,050 won for this
service.
By applying this technology, SK Telecom will offer multimedia streaming video services such as real-time scenes of sports, popular singers? music videos, and previews of movies among others, via CDMA2000 1X or IMT-2000 modem-installed PDA.
Furthermore, the company plans to provide a variety of streaming video services by the time the VOD-enabled terminals are launched. SK Telecom expects that the multimedia video streaming service market will be very active due to the World Cup.
SK Telecom, together with McubeWorks, has submitted 9 theses about the H.26L technology to the ITU-T since April 2001. Moreover, the two companies have applied for 7 patents in Korea.
This will contribute to boosting the use of multimedia
services by lowering service use fee by 40%
On May 8th, 2002, SK Telecom (www.sktelecom.com) announced the development of a next generation world standard streaming video compression technology in cooperation with a domestic venture company.
SK Telecom completed the development of this H.26L technology together with McubeWorks (www.mcubeworks.com) that specializes in wireless multimedia solutions. The company will provide a commercial service starting in June of this year, after offering its pilot service through PDA for one month. The development of this technology has been conducted since March of 2001 by the two companies.
The H.26L is a next generation streaming video compression technology whose standardization has been under way by the ITU-T. The compression rate of this technology is improved 40%~50% over the existing MPEG-4 system. As a result, if SK Telecom provides a multimedia streaming video service based
on this technology, the company can lower the existing service use fees by 40%~50% due to the great improvement in compression rate.
For instance, if the customers watch a 190Mbyt music video that takes 5 minutes, the service provider charges them about 3,840 Korean won due to the fact the video is compressed to 1.5Mbyte based on existing compression system. However, the video is compressed up to 0.8Mbyte by using H.26L technology, so the user pays only 2,050 won for this
service.
By applying this technology, SK Telecom will offer multimedia streaming video services such as real-time scenes of sports, popular singers? music videos, and previews of movies among others, via CDMA2000 1X or IMT-2000 modem-installed PDA.
Furthermore, the company plans to provide a variety of streaming video services by the time the VOD-enabled terminals are launched. SK Telecom expects that the multimedia video streaming service market will be very active due to the World Cup.
SK Telecom, together with McubeWorks, has submitted 9 theses about the H.26L technology to the ITU-T since April 2001. Moreover, the two companies have applied for 7 patents in Korea.