SK Telecom (President: Jung Nam Cho) of Speed 012 paging service announced that it introduces a new pager model designed after a bull on December 22. The design won the first prize at the pager designing contest sponsored by the company last September.

The pager will come in six different colors - white, silver, pink, red, navy blue and mauve, and notify the carrier of an incoming message with the lights in the bull’s eyes and the melody of Song-A-Ji (a Korean children’s song about a calf). Because it is designed to look hip when worn with other teenager must-carries, the company expects that the teenagers will be the major consumer of the new model.

SK Telecom held the contest in an effort to come up with new and creative designs that could grab buyers’ attention. A total of 2,930 design concepts competed and sixteen were selected through four-phased screening process by a judging committee paneled with experts in various fields.

The company says, "the concept we were looking for through the contest was the one that can attract the teenage buyers and we will keep on incorporating new concepts into pager design without paying much attention to what the existing pagers look like."