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Press Release
’Helio’ is making a strong effort to attract new subscribers by conducting a variety of marketing activities.
By focusing on securing Korean American subscribers, ’Helio’ will release a ’Korean Short Messaging Service’ (SMS) in the US in June.
Helio’s official launching ceremony took place on May 19, 2006.
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Helio`s official launching ceremony took place in LA. About 200 guests participated in the ceremony (including Shin Bae Kim, president of SK Telecom).
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Helio`s official launching ceremony took place in LA. About 200 guests participated in the ceremony (including Shin Bae Kim, president of SK Telecom).
Helio’ (www.helio.com), a joint venture company established by SK Telecom and EarthLink, an ISP in the US, is in a full fledged marketing effort for its service and brand in the US.
Since its service inception on May 2nd, the company has been holding demonstrations of its product to the public in such cities as LA, New York, San Francisco Chicago, Seattle and Washington DC. ’Helio’ will continue these events until June, focusing on major cities in which Korean community activities are moving briskly.
Through these events, the company demonstrates how to send and receive text messages to/from Korea, how to make international calls to Korea via mobile phone, and how to download Korean music videos. Notably, the Helio brand and products were introduced in a ’Hollywood Bowl Korean Music Festival’ which took place in LA on May 20, 2006.
Until June 30th, Helio plans to carry out varied promotion events for those who subscribe to the Helio service. These include free download services of two mobile games, two ’Live Bell’ music choices and 100 minutes of free international calling to Korea.
As part of its marketing strategies, the company has offered free Helio handsets to celebrities including Steven Spielberg, Tom Cruise and professional female Korean golfers, such as Pearl Shin, who participates in the LPGA Tour in the US. Most notably, Tom Cruise was shown using Helio’s bilingual jet-black handset "Hero" in the US, as well as throughout the world, the Helio brand started drawing keen attention from the market.
By focusing on securing Korean American subscribers, Helio will release a ’Korean Short Messaging Service’ (SMS) in the US on June 10th. This service lets subscribers send and receive Korean text messages in the US, as well as to/from Korea.
Through the Korean SMS, subscribers can send and receive Korean or English short messages in the US, or between the US and Korea through handsets that support both the Korean and English languages. The subscribers to ’All-In Membership Rate Plan’ (Type III) are allowed to use the SMS without limits, and the subscribers to ’Selective Rate Plan’’(Type I) pay ten cents for each sending or receiving of a short text message. This service is expected to quickly attain great popularity among the two million Korean Americans in the US.
Helio is extending its sales network, focusing on such electronic stores as Fry’s Electronics, Goody and Suncoast. In particular, the company plans to concentrate on key sales channels in Korea- towns in the US. Helio will be available in 3,000 retail locations nationwide, by the end of this year.
Helio plans to further attract subscribers by catering to the tastes of young and tech savvy users with the various marketing methods that proved successful in Korea. Such methods include providing subscribers with online marketing channels through a partnership with MySpace. Helio expects to acquire 3.3 million subscribers by 2009 through actively carrying out marketing activities that cater to the US telecom market environment and cultural characteristics.
’By applying the SK Telecom marketing strategies that gained great success in Korea’s telecom market, we will break into the US mobile communications market early on’ said Won Hee Sul, president of Helio.
Helio’s official launching ceremony took place on May 19, 2006 at the Park Hyatt Hotel in LA. About 200 guests participated in the ceremony. These included: Shin Bae Kim, president of SK Telecom, Sky Dayton, CEO of Helio, Sun Hong Choi, president of Feelingk, Jae Hee Shim, president of Ntels, Tom Cruise and his wife Katie Holmes, and Chris Nam, chairman of the Korean Society of LA.
’This is a great opportunity for us to demonstrate our advanced CDMA technology-based wireless Internet service in the US. We hope to gain great success in this market of great potential’ said Shin Bae Kim, CEO of SK Telecom, during his congratulatory speech at the ceremony.
In addition, Sun Hong Choi, president of Feelingk, who received a plaque of thanks for representing SK Telecom’s business partners, commented ’I hope that Helio’s launch will provide great momentum in Korea’s active search for new growth engines. Through this service operation, the cooperative ties between small-, medium- and large-sized companies will be further strengthened so we can all win together’.
Since its service inception on May 2nd, the company has been holding demonstrations of its product to the public in such cities as LA, New York, San Francisco Chicago, Seattle and Washington DC. ’Helio’ will continue these events until June, focusing on major cities in which Korean community activities are moving briskly.
Through these events, the company demonstrates how to send and receive text messages to/from Korea, how to make international calls to Korea via mobile phone, and how to download Korean music videos. Notably, the Helio brand and products were introduced in a ’Hollywood Bowl Korean Music Festival’ which took place in LA on May 20, 2006.
Until June 30th, Helio plans to carry out varied promotion events for those who subscribe to the Helio service. These include free download services of two mobile games, two ’Live Bell’ music choices and 100 minutes of free international calling to Korea.
As part of its marketing strategies, the company has offered free Helio handsets to celebrities including Steven Spielberg, Tom Cruise and professional female Korean golfers, such as Pearl Shin, who participates in the LPGA Tour in the US. Most notably, Tom Cruise was shown using Helio’s bilingual jet-black handset "Hero" in the US, as well as throughout the world, the Helio brand started drawing keen attention from the market.
By focusing on securing Korean American subscribers, Helio will release a ’Korean Short Messaging Service’ (SMS) in the US on June 10th. This service lets subscribers send and receive Korean text messages in the US, as well as to/from Korea.
Through the Korean SMS, subscribers can send and receive Korean or English short messages in the US, or between the US and Korea through handsets that support both the Korean and English languages. The subscribers to ’All-In Membership Rate Plan’ (Type III) are allowed to use the SMS without limits, and the subscribers to ’Selective Rate Plan’’(Type I) pay ten cents for each sending or receiving of a short text message. This service is expected to quickly attain great popularity among the two million Korean Americans in the US.
Helio is extending its sales network, focusing on such electronic stores as Fry’s Electronics, Goody and Suncoast. In particular, the company plans to concentrate on key sales channels in Korea- towns in the US. Helio will be available in 3,000 retail locations nationwide, by the end of this year.
Helio plans to further attract subscribers by catering to the tastes of young and tech savvy users with the various marketing methods that proved successful in Korea. Such methods include providing subscribers with online marketing channels through a partnership with MySpace. Helio expects to acquire 3.3 million subscribers by 2009 through actively carrying out marketing activities that cater to the US telecom market environment and cultural characteristics.
’By applying the SK Telecom marketing strategies that gained great success in Korea’s telecom market, we will break into the US mobile communications market early on’ said Won Hee Sul, president of Helio.
Helio’s official launching ceremony took place on May 19, 2006 at the Park Hyatt Hotel in LA. About 200 guests participated in the ceremony. These included: Shin Bae Kim, president of SK Telecom, Sky Dayton, CEO of Helio, Sun Hong Choi, president of Feelingk, Jae Hee Shim, president of Ntels, Tom Cruise and his wife Katie Holmes, and Chris Nam, chairman of the Korean Society of LA.
’This is a great opportunity for us to demonstrate our advanced CDMA technology-based wireless Internet service in the US. We hope to gain great success in this market of great potential’ said Shin Bae Kim, CEO of SK Telecom, during his congratulatory speech at the ceremony.
In addition, Sun Hong Choi, president of Feelingk, who received a plaque of thanks for representing SK Telecom’s business partners, commented ’I hope that Helio’s launch will provide great momentum in Korea’s active search for new growth engines. Through this service operation, the cooperative ties between small-, medium- and large-sized companies will be further strengthened so we can all win together’.