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Press Release
Changes HSDPA service brand to T 3G+... Strengthens competitiveness with launch of exclusive fee plan.
Launches T Plan, a fee system oriented towards customer confidence... Deployment of stores for customers’ experience expanded under T World brandname.
On August 1, along with the official launching of its key mobile telecommunications brand, "T", SK Telecom revealed its HSDPA services, fee plan and stores for customers’ experience newly restructured for "T" - T 3G+, T Plan, and T World.
"3G+", HSDPA services that were the first in the world to be commercialized last May, have been newly transformed to "T 3G+", and has begun an all-out campaign to strengthen its service competitiveness based on a high tech, high speed network.
Through 3G+, SK Telecom has upgraded its level of service with high speed data transmission, high quality display calls, and convenient international automatic roaming. With the change in the HSDPA service brand, the company plans to actively promote differentiated competitiveness of T 3G+ in areas such as fee plans, service coverage and handsets.
The newly launched "T 3G+ Adjustable Fee Plan" and "T 3G+ Couples’ Display Call Option Fee Plan" are exclusive fee plans for HSDPA subscribers, and are expected to become stimuli for growth of the T 3G+ services going forward.
The "T 3G+ Adjustable Fee Plan" is a fee plan with a basic fee of KRW 22,000 that allows the use of free calls in the form of voice, data or video. When using only voice, 100 minutes are provided for free, while in the case of data or video, free usage is worth as much as KRW 30,000. Also, in the case of data connection fees, when exceeding the free usage volume, only up to KRW 30,000 is charged.
The "T 3G+ Couples’ Display Call Option Fee Plan" has a monthly fixed fee of KRW 5,000, with an option that provides display calls between couples for free worth KRW 18,000 each month.
Also, by the end of August of this year, 48 cities will be servicing T 3G+, and 84 cities by the end of October. Customers of T 3G+’s high speed network are expected to increase rapidly going forward.
Moreover, other than the currently launched Samsung SCH-W200 and LG SH-100 handsets, the SCH W210 handset will be released in August, with 4~5 additional models by the end of the year. By expanding T 3G+ exclusive handset models, SK Telecom plans to gradually increase customers’ range of handset options.
SK Telecom also plans to provide an ongoing supply of premium contents customized for the high speed network, along with additional diverse video-based services within the year, expanding differentiated product power that can only be experienced through T 3G+.
SK Telecom has also unveiled "T Plan", a fee plan brand that has integrated the major fee plans and are oriented towards customer confidence in major mobile telecom service areas, including voice, data, messaging (SMS/MMS), display calls, and T 3G+.
Along with two newly launched T 3G+ exclusive fee plans, "T Plan" consists of existing fee plans such as Sam-sam (voice plan), Free Long Calls Option (voice option plan), Data Flat Fee (wireless data plan), VU Flat Fee (display call plan), and Text Photo 500 (messaging plan).
The T Plan, used to provide guidelines to customers so that they may select fee plans for major services easily and with confidence, will be used as SK Telecom’s leading fee brand in connection with ongoing efforts to improve fee competitiveness.
In the case of the distribution network, stores for customers’ direct experience have been branded as "T World", with sophisticated interiors and strengthened opportunities for new service experience, and will be continuously expanded. By the end of August, a total of 50 T World stores will be built, centered around the major regions nationwide, with approximately 200 more stores by the end of the year.
Since May, stores for customers’ experience have been expanded as part of the customer value enhancement program, while last month, the uniforms of store employees were fully replaced to upgrade SK Telecom store atmospheres. Through the expansion of T World going forward, SK Telecom is determined to provide a new internal and external standard in the quality of customer contact in mobile communications service.
Bang Hyung Lee, executive vice-president and head of SK Telecom’s Business Group remarked, "The new brand for HSDPA service, fee plan and distribution network is the first where "T" has been applied. "T" is a representative brand that aims for ubiquitous network services rather than being a simple mobile telecommunication service. It is the first step towards realizing customer value in the real sense, with advanced technological power and differentiated services."
"3G+", HSDPA services that were the first in the world to be commercialized last May, have been newly transformed to "T 3G+", and has begun an all-out campaign to strengthen its service competitiveness based on a high tech, high speed network.
Through 3G+, SK Telecom has upgraded its level of service with high speed data transmission, high quality display calls, and convenient international automatic roaming. With the change in the HSDPA service brand, the company plans to actively promote differentiated competitiveness of T 3G+ in areas such as fee plans, service coverage and handsets.
The newly launched "T 3G+ Adjustable Fee Plan" and "T 3G+ Couples’ Display Call Option Fee Plan" are exclusive fee plans for HSDPA subscribers, and are expected to become stimuli for growth of the T 3G+ services going forward.
The "T 3G+ Adjustable Fee Plan" is a fee plan with a basic fee of KRW 22,000 that allows the use of free calls in the form of voice, data or video. When using only voice, 100 minutes are provided for free, while in the case of data or video, free usage is worth as much as KRW 30,000. Also, in the case of data connection fees, when exceeding the free usage volume, only up to KRW 30,000 is charged.
The "T 3G+ Couples’ Display Call Option Fee Plan" has a monthly fixed fee of KRW 5,000, with an option that provides display calls between couples for free worth KRW 18,000 each month.
Also, by the end of August of this year, 48 cities will be servicing T 3G+, and 84 cities by the end of October. Customers of T 3G+’s high speed network are expected to increase rapidly going forward.
Moreover, other than the currently launched Samsung SCH-W200 and LG SH-100 handsets, the SCH W210 handset will be released in August, with 4~5 additional models by the end of the year. By expanding T 3G+ exclusive handset models, SK Telecom plans to gradually increase customers’ range of handset options.
SK Telecom also plans to provide an ongoing supply of premium contents customized for the high speed network, along with additional diverse video-based services within the year, expanding differentiated product power that can only be experienced through T 3G+.
SK Telecom has also unveiled "T Plan", a fee plan brand that has integrated the major fee plans and are oriented towards customer confidence in major mobile telecom service areas, including voice, data, messaging (SMS/MMS), display calls, and T 3G+.
Along with two newly launched T 3G+ exclusive fee plans, "T Plan" consists of existing fee plans such as Sam-sam (voice plan), Free Long Calls Option (voice option plan), Data Flat Fee (wireless data plan), VU Flat Fee (display call plan), and Text Photo 500 (messaging plan).
The T Plan, used to provide guidelines to customers so that they may select fee plans for major services easily and with confidence, will be used as SK Telecom’s leading fee brand in connection with ongoing efforts to improve fee competitiveness.
In the case of the distribution network, stores for customers’ direct experience have been branded as "T World", with sophisticated interiors and strengthened opportunities for new service experience, and will be continuously expanded. By the end of August, a total of 50 T World stores will be built, centered around the major regions nationwide, with approximately 200 more stores by the end of the year.
Since May, stores for customers’ experience have been expanded as part of the customer value enhancement program, while last month, the uniforms of store employees were fully replaced to upgrade SK Telecom store atmospheres. Through the expansion of T World going forward, SK Telecom is determined to provide a new internal and external standard in the quality of customer contact in mobile communications service.
Bang Hyung Lee, executive vice-president and head of SK Telecom’s Business Group remarked, "The new brand for HSDPA service, fee plan and distribution network is the first where "T" has been applied. "T" is a representative brand that aims for ubiquitous network services rather than being a simple mobile telecommunication service. It is the first step towards realizing customer value in the real sense, with advanced technological power and differentiated services."