(Seoul, 11 February 2008) - SK Telecom Co., Ltd. (NYSE : SKM) the largest mobile operator in Korea and SanDisk®Corporation (NASDAQ: SNDK), the proven leader in flash memory and inventor of MegaSIM, today announced that the companies have completed the development of a new solution for mobile television and mobile personal video recording (PVR). During February 11-14 at the Mobile World Congress held in Barcelona, Spain, the companies will be demonstrating their new, jointly created mobile platform, which serves as the basis for the mobile TV & PVR solution in the main SanDisk booth.

Using technology and services from SK Telecom and TrustedFlash®-enabled microSD and MegaSIM cards from SanDisk, mobile subscribers will soon be able to easily view and record their favorite paid mobile TV content, anytime, anywhere, on  microSD and MegaSIM cards from SanDisk.

 "By combining our proven, industry-standard OMA¹DRM²versions 2.0-compliant DRM solution and services, TrustedFlash security technology and the complete line of secure mobile storage solutions from SanDisk, we can set new standards for secure content recording and distribution," said Dr. Se-Hyun Oh, president of C&I Biz Company, SK Telecom. "Together, SanDisk and SK Telecom can create new usage and business models that allow mobile TV users to have more freedom to enjoy the purchased content and allow mobile TV operators to adopt a variety of pricing and business models."

This new platform enables mobile network operators (MNOs) to offer premium mobile TV services that can be securely recorded on SanDisk TrustedFlash memory cards, while at the same time preventing unauthorized transfer or distribution. Subscribers can bring this paid mobile TV content with them when upgrading handsets, or port it to other devices, such as a personal media player or personal computer.
 
"By offering new technology embedded in our products, Sandisk is offering new capabilities to SKT that enables them to offer more value to subscribers," said Farshid Sabet, vice president and general manager of the SanDisk Mobile Network Operators division. "By cooperating with SK Telecom, SanDisk has aligned itself with a leader in the industry to provide greater flexibility and a more satisfying user experience to subscribers. The new technologies developed through our cooperation will pave the way for new mobile services and other exciting new applications that will work hand-in-hand with our advanced mobile storage solutions."

In addition to developing additional mobile applications, such as content distribution for games, movies, e-books, video and animation for their joint mobile content platform, the companies plan to cooperate on commercialization of the mobile TV and PVR solution worldwide.


 

¹ Open Mobile Alliance – an industry forum for developing market driven, interoperable mobile service enablers.

² digital rights management - a platform to protect and securely deliver content for playback on mobile devices and computers