“Mobile phone is such an essential gadget for Mr. A, who has frequent business meetings outside the office. With his phone, Mr. A reads his emails, downloads contents through Mobile RSS, and checks out the latest trends through I’s box. More often, he communicates with his colleagues who are in the office through the NateOn mobile messenger. While surfing the Internet through the Mobile Web Viewer, he reads a news article on P&T/EXPO COMM 2010, and makes an appointment with his friend B through T-Video Letter to visit the Expo. Mr. A effortlessly drives to the Expo hall with the help of his T-Map Mobile Navigation. To grab a bite, Mr. A then pays for his lunch with his M-Card, a 3G USIM credit card. Looking around the exhibition he calls his other friends to send them pictures and video clips of the Expo through the contents sharing service. On the way back, Mr. A’s friend sitting next to him in the car enjoys his favorite TV show through satellite DMB. This ‘Mobile Life’ is no longer one of the scenes that you would see in an SF movie, but is shaping up to be a part of our lives in the near future. The Government of China, Datang Mobile and SK Telecom are currently conducting joint R&D to deploy this cutting-edge 3G technology, TD-SCDMA, as a real-time service for consumers.”

(Seoul, 20 October 2008) - SK Telecom (CEO: Kim Shin Bae 金信培, www.sktelecom.com) is participating in the ”P&T/EXPO Comm China 2008”, which will be held from October 21 through 25 in Beijing, China. In the exhibition, SK Telecom will showcase its various convergence business and technologies developed jointly between China and Korea.
SK Telecom will also prepare a booth 396m2 in size to present their “Mobile Life 2.0” concept and introduce WCDMA and TD-SCDMA technologies through advanced mobile network and devices.
SK Telecom will divide the sections into three big categories: ▲ Mobile Life 2.0 to demonstrate mobile services based on WCDMA network such as communication service, internet service and other services for convenient lifestyle; ▲ Convergence 2.0 for cutting-edge convergence service including telematics, mobile IPTV, femtocell and business solutions; ▲ Business in China to introduce R&D activities on TD-SCDMA and other various businesses in China such as music and games.
SK Telecom expects to attract consumers’ interest by gathering its current convergence services in China into one place: ▲Cyworld China (Social Networking Service) ▲Via Tech(music and games) ▲E-eye (telematics) ▲TR Music (digital music contents) ▲Magic Grids (games) ▲88Piao (ticketing), ▲新韓線 (entertainment portal on Korean Wave) ▲UniSK (MMS, SMS, People’s Daily news service).
In addition, upcoming convergence services including ▲Video telephony ▲Mobile messenger ▲Mobile IPTV ▲T-money (3G USIM micro-payment) ▲M-card (3G USIM credit card) ▲Satellite DMB will be introduced as SK Telecom’s ‘Mobile Life Vision,’ along with future implementation of 3G technology in China.
“The 2008 EXPO will be a great opportunity for visitors to gain first hand experiences of SK Telecom’s highly advanced technologies,” said Lee Suk Hwan, CEO of SK Telecom China Holding, “By showcasing various new services at this Asia’s largest event, we will be able to seek further opportunities to expand our business with partners in China.”
“P&T/EXPO Comm China 2008”, hosted by China Council for the Promotion of International Trade, is the largest telecom industry event in Asia; the event this year is expected to have over 500 exhibiting companies from around 20 countries and approximately 20,000 visitors. China’s major telecommunication firms including China Mobile, China Unicom and China Telecom, as well as global telecom companies such as Ericsson, Nokia, NTT DocCoMo, Samsung, LG Electronics will set up a booth during the exhibition.
Meanwhile, SK Telecom expects this Expo will serve as a momentum for China’s 3G standard TD-SCDMA to make headway in the competition for global standard and plans to continue cooperating in R&D to develop a standard technology for next generation technologies including 4G.
With its expertise in the 3G mobile communication technologies - CDMA 2000, WCDMA, TD-SCDMA - which China is currently reviewing, SK Telecom will continue to seek diverse business opportunities in the market through collaboration with China network operators and business partners.