"Get Once More Fever As We Go Into The Coming Asian Games."



The Busan Asian Games will surely be filled with Asian Fever once more due to SK Telecom’s marketing strategies.


SK Telecom (www.sktelecom.com) as an official partner of the 14th Asian Games is announcing the conducting of a "Once More, Dae-Han-Min-Kuk (Korea) Festival" to the 011/017 customers who will receive bountiful prizes while enjoying the Asian Games.


The company plans to conduct various promotional events using the world’s best IT technology at Busan where 3.6 billion Asian’s eyes and interests will be focused.

Through the "Once More, Dae-Han-Min-Kuk Festival" the company will draw lots among the candidate customers who become new subscribers between September 2nd to October 5th to wireless internet NATE, and will give the following prizes;
? to 110 winning couples(220 people) a 2 night and 3 day lodging ticket for the Busan Western Chosun Hotel, and 6 Asian Game admission tickets per person.
? To 110 people, an IMT-2000 VOD terminal.
? To 11,000 winners, souvenir T-Shirts.


In addition, 110 winner couples (220 people) will receive Kumkang Mountain tour packages to commemorate this event in which South and North Korea participate together. 011/017 customer applicants can win admission tickets for Korean Soccer Team match which will be the most popular games in these Asian Games.
? 6,600 winning admission tickets will be given to 1,100 winners, for a total of 6 games per winner and each will receive a sports towel signed by Ahn Jung Hawn, as well as a cheering tool set.

If the Korean soccer team is the winner, the 1,100 selected winners will get a high quality sport watch valued at 20 thousand won.


Finally, During the Asian Games, SK Telecom will be proved again to be the world’s best IT company that provides outstanding cutting edge IT technology, as well as promotional events and services.

? At the "IT Expo Korea 2002’, held in Busan (BEXCO) for five days beginning October 2nd, the company will demonstrate next generation internet services such as VOD service, and video phones based on IMT-2000 service
?SK Telecom will expand and increase the roaming centers at the airport and main stadium for the convenience of foreign visitors and customers.
? We will introduce next generation IT technology to foreign visitors for the 2002 Busan Asian games by furnishing excellent information portal services using English, Chinese and Japanese on the NATE (wireless Internet).


For the "Once More, Dae-Han-Min-Kuk Festival" the NATE lottery winners of Asian Game admission packages and Korean Soccer admission tickets will be notified 10 days before the actual game match date. All other lottery winners will be announced on the SPEED 011 homepage (www.speed011.co.kr) on October 17th.