content area
Press Release
This advanced technology improves the compression rate by 30%~50%. This allows the shortening of the content download time, and results in a higher quality screen
It also contributes to boosting the use of multimedia services by lowering the service use fee by 30%
SK Telecom successfully commercialized a next generation streaming video compression technology for the first time in the world. This will significantly boost the use of multimedia services.
On February 23rd, SK Telecom announced the commercial launch of a next generation streaming video compression technology.In this regard, the company introduced a terminal (SV-9140/LG Electronics) that applies H.264 (video compression technology) and MPEG4 HE AAC (audio compression technology). These two technologies have improved the compression rate by 30%~50% when compared to existing streaming video compression technology.
The development and standardization of this streaming video compression technology was conducted by the ITU-T and International Standardization Organization (ISO) from 1997 through 2001. SK Telecom completed the development of this next generation technology in 2003. After the test of terminals for one year, the company will launch commercial service for the first time in the world.
This compression technology allows the shortening of the content download time and a higher quality screen, due to the great improvement in compression over any currently existing technology. Furthermore, the company will be able to lower the existing multimedia service (VOD/MOD) fees by 30%. For instance, when a customer watches a music video that currently runs 1.30 minutes with the video compressed to 1.4Mbyte by an existing compression system. If that video is compressed to 0.98Mbyte by using H.264 and MPEG4 HE AAC technologies, the customer can enjoy the data service at a 30% lower cost due to the shorter use time.
In addition, the data storage capacity in the terminal is enlarged. The customers can store about 4,230 music videos that are 1.5Mbyte each, based on existing compression technology. By applying this new technology, they are allowed to store up to 6,445 1Mbyte music videos. As a result, SK Telecom’s June service users can efficiently and effectively enjoy a variety of multimedia services at a lower cost.
On February 23rd, SK Telecom announced the commercial launch of a next generation streaming video compression technology.In this regard, the company introduced a terminal (SV-9140/LG Electronics) that applies H.264 (video compression technology) and MPEG4 HE AAC (audio compression technology). These two technologies have improved the compression rate by 30%~50% when compared to existing streaming video compression technology.
The development and standardization of this streaming video compression technology was conducted by the ITU-T and International Standardization Organization (ISO) from 1997 through 2001. SK Telecom completed the development of this next generation technology in 2003. After the test of terminals for one year, the company will launch commercial service for the first time in the world.
This compression technology allows the shortening of the content download time and a higher quality screen, due to the great improvement in compression over any currently existing technology. Furthermore, the company will be able to lower the existing multimedia service (VOD/MOD) fees by 30%. For instance, when a customer watches a music video that currently runs 1.30 minutes with the video compressed to 1.4Mbyte by an existing compression system. If that video is compressed to 0.98Mbyte by using H.264 and MPEG4 HE AAC technologies, the customer can enjoy the data service at a 30% lower cost due to the shorter use time.
In addition, the data storage capacity in the terminal is enlarged. The customers can store about 4,230 music videos that are 1.5Mbyte each, based on existing compression technology. By applying this new technology, they are allowed to store up to 6,445 1Mbyte music videos. As a result, SK Telecom’s June service users can efficiently and effectively enjoy a variety of multimedia services at a lower cost.