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Press Release
SK Telecom Launches Broadband Wireless Web Access Services, T LOGIN for Digital Devises
2006.09.07use USB-type modem for laptops, PMP and digital cameras to connect to broadband wireless Internet.
Provide free data calls by the end of the year at KRW 29,900 per month for 2GB, KRW 45,000 for 3GB.
SK Telecom announced that it will launch "T LOGIN" services from September 8, Broadband Wireless Access (BWA) services enabling digital devises other than mobile phones to connect to the HSDPA network.
"T LOGIN" is a ubiquitous wireless Internet access service, which allows access to the mobile phone network anytime, anywhere nationwide where the HSDPA, EV-DO, WiBro networks are available by installing a USB-type modem to diverse digital devises such as laptops, desktop PCs and mobile multimedia terminals (PMPs, digital cameras, etc.).
In the early stages, the HSDPA/EV-DO network will be used for Internet services by installing a USB modem into laptops or desktop PCs, and in the future with the development of "T LOGIN" PMPs and digital cameras, broadband wireless Internet services will be possible from diverse mobile multimedia terminals.
SK Telecom plans to develop 2 PMP models by October, and 1 digital camera model by January for "T LOGIN" use. The "T LOGIN" PMP that will be developed will enable Melon, Cizle and Cyworld, while with the "T LOGIN" digital camera, MMS(Multimedia Messaging Service), Melon, and Cyworld will be possible. In the future, regular Internet services will also be possible.
Also, the plan is to enable use of Internet through the LCD monitors for navigation purposes installed in automobiles, and products that use embedded modems rather than USB modems are also planned for release, enabling Internet services anytime, anywhere through laptops, desktop PCs, PMPs, digital cameras, in-vehicle navigation monitors. Soon people will be able to enjoy ubiquitous services in their everyday lives.
In December, a USB modem will be released with networks expanded to Wibro (dual usage with HSDPA), and after a 3 month market test, official Wibro services will be provided.
With the plan to pursue video services (at least 700Kbps) of DVD-level quality through "T LOGIN" within the year, SK Telecom plans to provide pilot services in September to certain users. Soon, premium video will be accessible wireless with use of "T LOGIN".
The factory price of the USB modem necessary for use of the "T LOGIN" service is approximately KRW 240,000 (including VAT/USIM card), but when taking into account subsidies, they may be purchased at SK Telecom stores at approximately KRW 50,000 (subscription costs separate).
For customers that subscribe before December 31, 2006, there are two promotional fee plans. At a monthly fee of KRW 29,900, a regular fee plan provides 2GB of data calls, while when exceeding the amount, KRW 184 per MB is charged on a usage volume-basis. A premium fee plan provides 3GB of data calls at a flat fee of KRW 45,000, and charges KRW 123/MB when exceeding the amount (provided temporarily until December 31, 2006).
Also, the system is designed so that the data usage volume is notified to the user via SMS, in order to prevent excessive usage by the user.
SK Telecom expects the major customers of the "T LOGIN" services to be professionals, automobile and insurance company marketing agents, university students, and white collar workers in their 20s and 30s, and the entire market size to be approximately 2 million.
For initial market promotion, for one month beginning next week, 30 quality reviewers will be solicited through Notebook Inside (www.nbinside.com) and DreamWiz (www.dreamwiz.com) webpages, to provide diverse product reviews. Through online quizzes dotori, digital cameras, LCD TVs will be provided, and joint marketing will be conducted with laptop makers, such as bundling laptop sales.
On the launch of "T LOGIN" services, SK Telecom’s Managing Director Chung Nak-Gyun Head of the Business Development Division remarked, " T LOGIN services allow diverse digital equipment to be connected to the HSDPA, EV-DO networks anytime, anywhere, and we expect it to establish itself as a useful service that can make the age of convergence and ubiquity a reality."
"T LOGIN" is a ubiquitous wireless Internet access service, which allows access to the mobile phone network anytime, anywhere nationwide where the HSDPA, EV-DO, WiBro networks are available by installing a USB-type modem to diverse digital devises such as laptops, desktop PCs and mobile multimedia terminals (PMPs, digital cameras, etc.).
In the early stages, the HSDPA/EV-DO network will be used for Internet services by installing a USB modem into laptops or desktop PCs, and in the future with the development of "T LOGIN" PMPs and digital cameras, broadband wireless Internet services will be possible from diverse mobile multimedia terminals.
SK Telecom plans to develop 2 PMP models by October, and 1 digital camera model by January for "T LOGIN" use. The "T LOGIN" PMP that will be developed will enable Melon, Cizle and Cyworld, while with the "T LOGIN" digital camera, MMS(Multimedia Messaging Service), Melon, and Cyworld will be possible. In the future, regular Internet services will also be possible.
Also, the plan is to enable use of Internet through the LCD monitors for navigation purposes installed in automobiles, and products that use embedded modems rather than USB modems are also planned for release, enabling Internet services anytime, anywhere through laptops, desktop PCs, PMPs, digital cameras, in-vehicle navigation monitors. Soon people will be able to enjoy ubiquitous services in their everyday lives.
In December, a USB modem will be released with networks expanded to Wibro (dual usage with HSDPA), and after a 3 month market test, official Wibro services will be provided.
With the plan to pursue video services (at least 700Kbps) of DVD-level quality through "T LOGIN" within the year, SK Telecom plans to provide pilot services in September to certain users. Soon, premium video will be accessible wireless with use of "T LOGIN".
The factory price of the USB modem necessary for use of the "T LOGIN" service is approximately KRW 240,000 (including VAT/USIM card), but when taking into account subsidies, they may be purchased at SK Telecom stores at approximately KRW 50,000 (subscription costs separate).
For customers that subscribe before December 31, 2006, there are two promotional fee plans. At a monthly fee of KRW 29,900, a regular fee plan provides 2GB of data calls, while when exceeding the amount, KRW 184 per MB is charged on a usage volume-basis. A premium fee plan provides 3GB of data calls at a flat fee of KRW 45,000, and charges KRW 123/MB when exceeding the amount (provided temporarily until December 31, 2006).
Also, the system is designed so that the data usage volume is notified to the user via SMS, in order to prevent excessive usage by the user.
SK Telecom expects the major customers of the "T LOGIN" services to be professionals, automobile and insurance company marketing agents, university students, and white collar workers in their 20s and 30s, and the entire market size to be approximately 2 million.
For initial market promotion, for one month beginning next week, 30 quality reviewers will be solicited through Notebook Inside (www.nbinside.com) and DreamWiz (www.dreamwiz.com) webpages, to provide diverse product reviews. Through online quizzes dotori, digital cameras, LCD TVs will be provided, and joint marketing will be conducted with laptop makers, such as bundling laptop sales.
On the launch of "T LOGIN" services, SK Telecom’s Managing Director Chung Nak-Gyun Head of the Business Development Division remarked, " T LOGIN services allow diverse digital equipment to be connected to the HSDPA, EV-DO networks anytime, anywhere, and we expect it to establish itself as a useful service that can make the age of convergence and ubiquity a reality."